MARKETING SERVICES FOR YOU

With over a decade of marketing leadership, I help businesses generate leads, improve website conversions, and build multi-channel marketing systems that scale. My experience spans brand strategy, team development, and the evolving role of AI in marketing.

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Your marketing team should be structured to grow with the business. I assess team roles, skill sets, and workloads to align people, priorities, and long-term goals.
Deliverables: Org chart recommendations, role outlines, and team learning plans.
Do you know what to hire next? I help define roles, write job descriptions, and review candidates to make sure you’re adding the right skill sets — not just another pair of hands.

Deliverables: Role profiles, hiring plan, and candidate evaluation framework.
Strong marketing systems make collaboration easier and work more predictable. I help formalize your existing workflows into clear, repeatable processes for campaign planning, approvals, and reporting.
Deliverables: Process documentation or recordings (SOPs), workflow diagrams, and flowcharts.
Effective marketing teams run on rhythm. I help design meeting cadences that support planning, communication, and accountability — from weekly syncs to quarterly business reviews.

Deliverables: Meeting cadence map, agenda templates, and leadership reporting rhythm.
Your project management tools should match how your team actually works. I help set up or refine systems with workflows, automations, and reporting that keep projects organized and visible.
Deliverables: Workspace setup or audit, project templates, automations, and user training.
Reporting should bring clarity, not noise. I build dashboards and KPI frameworks that make performance easy to understand and act on across campaigns and channels.
Deliverables: KPI framework, Looker or GA4 dashboard build, and reporting cadence.
Regular review builds alignment and focus. I help design reporting rhythms and review processes that connect marketing efforts directly to business outcomes.

Deliverables: Review cadence, performance report template, and accountability checklist.
Item description
Empower your team to improve how they work. I develop and lead custom workshops on marketing strategy, tools, and operations to strengthen collaboration and performance.
Deliverables: Custom workshop outline, learning materials, and follow-up guide.

Marketing Operations & Structure

Do you have a clear roadmap for how marketing will drive revenue this year? I build actionable plans that connect goals, channels, and budget — so your team knows exactly what to execute and why.

Deliverables: 12-month marketing plan, priority roadmap, channel mix recommendations, and KPI targets.
Is your marketing team operating with rhythm or reacting every month? I help establish quarterly and annual planning cycles that align teams, clarify priorities, and create consistent accountability.
Deliverables: Quarterly planning template, meeting cadence schedule, and milestone tracking framework.
Launching something new or reintroducing what’s working? I build go-to-market plans that connect product, sales, and marketing — focused on timing, messaging, and activation across key channels.
Deliverables: GTM launch timeline, messaging outline, and multi-channel activation plan.
Where should your marketing dollars actually go? I evaluate spend across paid, organic, and owned channels to forecast ROI and identify where investment will create the biggest lift.
Deliverables: Budget model spreadsheet, spend recommendations by channel, and ROI forecast.
Need senior-level strategy without a full-time hire? I step in as a hands-on advisor — helping shape plans, coach teams, and oversee execution to keep everything aligned.
Deliverables: Flexible engagement based on need — strategic guidance, marketing leadership, and ongoing team collaboration.

Marketing Strategy & Planning

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Advertising & Demand Generation

Is your search budget driving qualified leads or just clicks? I audit and structure campaigns for efficiency — aligning keywords, ad copy, and landing pages to improve conversion rates and lower wasted spend.
Deliverables: Account audit, keyword and ad group structure, ad copy recommendations, and conversion tracking setup.
Social ads are one of the fastest ways to build awareness and stay in front of the right audiences. I create paid social strategies that balance reach and retargeting — using creative and testing frameworks that drive measurable growth.
Deliverables: Campaign audit, new campaign build or restructure, channel targeting plan, test schedule, and recommended tracking metrics.
How are you following up with the interest you already earned? I create email and automation strategies that nurture leads, increase retention, and drive recurring engagement.
Deliverables: Email flow map, campaign calendar, and automation workflow setup.
Your ads and landing pages need to tell the same story. I collaborate with design and content teams to guide messaging, visuals, and layout that align brand identity with performance goals.
Deliverables: Creative brief templates, ad and landing page reviews, and A/B test recommendations.
You can’t optimize what you don’t measure. I develop dashboards and reporting frameworks that track key metrics across Google Ads, Meta, and CRM tools — giving clarity on ROI and next steps.
Deliverables: KPI dashboard, campaign performance review, and optimization recommendations.

Brand & Positioning

Review how your brand shows up online — from search visibility and website content to listings, reviews, and competitor positioning. I look at trends, sentiment, and digital alignment to see how your presence stacks up, and where quick wins or gaps exist.
Deliverables: Brand visibility report, channel performance summary, sentiment snapshot, and competitor comparison.
Do you know what truly makes your brand different in the market? Sometimes we think customers choose us for one reason — when it’s really something else. I’ll help uncover your real differentiators, whether that’s price, quality, or disruption, and turn them into clear positioning your audience actually connects with.
Deliverables: Positioning statement, value proposition matrix, and competitive positioning map.
Build a cohesive narrative that connects who you are to what your audience cares about. I organize your core story, key messages, and proof points so every touchpoint reinforces a consistent message.
Deliverables: Brand voice guide, tone reference chart, and channel messaging examples (web, email, social).
Do you have the right creative direction to bring your brand to life across every touchpoint? I work alongside your designers, writers, or creative partners to ensure visuals, copy, and campaigns align with your brand identity and goals. From concept to execution, I act as a strategic liaison between marketing and creative teams.Deliverables: Creative brief templates, visual and messaging review sessions, campaign concept outlines, and video or content script direction.
Create a clear plan for what content to produce, where it belongs, and why it matters. I evaluate your website, email, and campaign content to align it with your goals, audience behavior, and brand priorities.
Deliverables: Content audit summary, topic strategy outline, content calendar framework, and keyword integration plan.

Let's Talk Brand

Is your site structured to be found? I build actionable SEO roadmaps that connect technical setup, content priorities, and ranking goals so your team knows exactly what to fix and when.

Deliverables: SEO audit summary, prioritized action plan, implementation timeline, and keyword tracking setup.
Are you targeting the terms your audience actually searches? I identify keyword gaps, assess competitors, and recommend high-impact content opportunities that support both awareness and conversion.

Deliverables: Keyword research report, content gap analysis, and topic cluster recommendations.
Search performance depends on site health. I review indexing, crawlability, page speed, and schema setup to ensure your site is technically sound and optimized for search engines.
Deliverables: Technical audit checklist, site performance report, and prioritized fixes for your development team.
Your content should speak to search engines and customers. I optimize existing pages and copy — titles, metadata, internal links, and CTAs — to improve ranking potential and readability.
Deliverables: Optimized page recommendations, meta title and description templates, and content update plan.
Traffic means nothing if it doesn’t convert. I assess page flow, navigation, and calls-to-action to reduce friction and increase engagement across key pages.
Deliverables: UX audit summary, wireframe or layout recommendations, and conversion improvement roadmap.
Is your site tracking what matters? I evaluate your analytics setup, page performance, and engagement metrics to ensure decisions are backed by data, not guesses.

Deliverables: GA4 and tag review, analytics health check, and reporting recommendations.
Sometimes the smallest changes drive the biggest results. I design structured A/B tests for pages, forms, and CTAs to measure what actually impacts conversion rates.

Deliverables: Test plan, experiment setup guide, and post-test analysis template.

SEO & Website Optimization

AI in Marketing

AI is most valuable when it supports how your team already works. I review your current marketing workflows, identify where automation or creative tools can add value, and recommend practical ways to apply them.
Deliverables: Workflow audit, opportunity map, and recommended AI tools with use cases for content, reporting, and operations.
Strong prompts lead to stronger results. I create prompt libraries and workflow guides that help teams produce consistent, high-quality content while maintaining brand voice and accuracy.

Deliverables: Prompt library, workflow documentation, and content-generation framework.
AI can speed up how you find ideas and insights. I use tools to surface trends, explore audience interests, and support content or campaign development.

Deliverables: Research summary, idea boards, and trend insight reports.
AI is easier to adopt when teams can see it in action. I design and lead practical sessions showing how to use AI for research, writing, and campaign planning within real marketing workflows.
Deliverables: Training outline, team workshop, and post-session resource kit.

Let's Talk Marketing