Where I Fit In

Maybe you’re spending on ads but not seeing the return. Maybe search traffic has dropped, AI-generated content is flooding your space, or your team is stretched thin trying to keep up with too many channels. You’re not alone if you’re questioning where to focus—or wondering if your brand is really connecting with the right audience.

I help business leaders sort through those challenges, find clarity in the chaos, and put strategy behind the work. No hype—just structure, perspective, and real support to move your marketing forward.

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Discovery

Brand strategy sessions, audits of your marketing efforts, and reviews of channels like web, email, and search. Whether you need a second opinion or a starting point, this is about understanding where you are and what’s worth doing next.

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Advisory

Ongoing support for founders and marketing leaders—think strategic check-ins, idea reviews, and direction without the overhead. This can be weekly calls, embedded planning support, or just someone to challenge the thinking in the room.

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Structure

Helping you define marketing roles, design internal workflows, implement marketing plans, and build a team that can scale with your business. I also help apply my five-step marketing process—from brand to demand—to bring clarity and focus to execution. Whether you’re building from scratch or refining what’s already working, this is about creating structure that supports growth.

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Optimize

Campaign analysis, budget prioritization, and performance insights are only part of the equation. I also focus on what happens after the click—reviewing your website, user experience, and how your brand shows up in action. From A/B testing landing pages to refining calls-to-action, I bring a product mindset to marketing strategy. If your site isn’t built to convert, no campaign will fix it. This is about aligning performance with experience.

I’ve supported brands across B2B, D2C, and B2C—from growing e-commerce platforms to service-based companies and established teams in transition. If marketing feels messy, unfocused, or overdue for a reset, this is where we start.

Hourly, project-based, or on retainer—we’ll build the right structure for how you work.