My Story
I started my career in hospitality while earning my marketing degree from MSU Denver. Guest experiences became my first lessons in storytelling. At The Stanley Hotel, one of the most haunted hotels in America, I ran the entire Tour operation, rebranding it from the ground up. I rewrote the tour scripts, dug into the hotel's history to ensure accuracy, and crafted an experience that was both authentic and spooky. What started as operations quickly became strategic storytelling, which involved blending history, marketing, and experience design into something that people wanted to talk about and share.
During my time there, I also worked with the Denver Film Society to support the inaugural Stanley Film Fest, an independent horror film festival that brought Hollywood to the mountains. I got a glimpse into how storytelling, branding, and audience experience could create something bigger than just an event.
In 2013, I was recognized as Manager of the Year at The Stanley Hotel, and soon after, I transitioned fully into marketing—taking everything I had learned about crafting experiences and audience engagement into the world of brand growth.
From Haunted Hotel to Building Brands
Building StickerGiant Into a Multi-Million Dollar Brand
My next chapter was with StickerGiant, a small but ambitious sticker company with big potential. During my time there, we grew from $5 million to over $32 million in annual revenue, scaling it into a nationally recognized brand and e-commerce leader. I led marketing strategy, built a creative team from the ground up, and helped position the company for a successful sale in 2022.
I guided our product roadmap, executing multiple product launches and go-to-market strategies that expanded our reach and improved the customer experience. As website owner and marketing lead, I oversaw conversion rate optimization, UX improvements, and pricing strategy—adjusting promotions and multi-item pricing structures that significantly increased both sales and profit margins.
Some of my favorite projects and milestones included:
Creating National Sticker Day, turning a niche celebration into a major brand moment.
Leading two full rebrands to align with an expanding product line and modern digital presence.
Building “Saul,” the world’s largest sticker ball, earning a Guinness World Record and viral attention.
Being named a finalist for the Rising Star Award at the 2019 Global Label Awards.
As part of the executive leadership team, I helped guide StickerGiant through its acquisition by a private equity group—solidifying long-term growth while giving the founder a successful exit.
After StickerGiant, I stepped into a broader Vice President of Marketing role for a large commercial print business, overseeing brand strategy for multiple B2C and B2B e-commerce brands. I worked my way up to CMO by learning how to scale what works—building systems, structure, and processes that turn good ideas into measurable results.
I’ve led large marketing teams and operated as a one-person department, rolling up my sleeves to manage every channel driving leads and sales. That balance of experience shaped how I approach marketing today. You can’t lead from theory. You have to understand the work, build the right systems, and prioritize what truly moves the business forward.
Along the way, I started getting approached for help from other brands looking for guidance on growth strategy, marketing structure, and creative direction. That eventually led me into consulting, where I now help companies find clarity, consistency, and momentum.
Brand Strategy & Leadership at Scale
I’ve always been drawn to storytelling and brand strategy—how people connect with ideas, visuals, and experiences that stick. The way a brand looks, sounds, and shows up shapes awareness, loyalty, and long-term growth.
Building teams has been one of the best parts of my career. I’ve led large departments and helped new ones take shape, mentoring marketers who’ve stepped into leadership roles and built momentum in their own paths.
I live in Colorado with my wife and two boys, balancing family, business, my love of music, and gaming. My approach to marketing is hands-on and practical, driven by curiosity, creative thinking, and a focus on results that matter.
If you’re working on something that deserves the same kind of focus, let’s find time to have a conversation
