My Approach
Marketing is a continuous cycle. Each stage connects to the next, keeping your brand focused, consistent, and built for growth. This five-step process started years ago while building the marketing operations at StickerGiant. It adapts as your business evolves, aligns goals, channels, and campaigns into a system that drives long-term, repeatable results.
Build Brand
Clarify your positioning, message, and visual identity. Define how your brand shows up across every channel, from website and SEO to paid campaigns and customer touchpoints, so your story connects and sticks.
Drive Traffic
Activate the right mix of organic, paid, and referral channels to reach qualified audiences. I help identify what moves the needle, whether that’s search, social, or paid media spend, and align it with measurable goals.
Build Trust
Consistency creates credibility. Through content, storytelling, and authentic brand expression, I help businesses turn awareness into recognition and recognition into reputation.
Convert
Your marketing should guide customers naturally toward action. From landing page structure to offer strategy, I help refine conversion points and improve the user experience that drives revenue.
Create Fans
Growth doesn’t stop at the sale. I help brands strengthen retention and advocacy through smart communication, follow-up systems, and customer experience that fuels repeat business.
I use this to understand how your marketing functions. It helps reveal what’s effective, what’s creating friction, and how to align it with your goals.